Community Engagement

Catalyzing a movement to improve our communities

Vibrant communities are the foundation for a strong and prosperous business.  When our associates, consumers and workers live in communities that are engaging and thriving, they are happier, healthier and more productive.

At VF, we are passionate about helping people be more active in their lives and involved in their communities. Our brands are active supporters of their local communities through grassroots volunteerism, fundraising and advocacy.

walked for
 advocacy

204 km

walked for
 advocacy


food donated

3766 lbs


food donated

backpacks filled with
 school supplies

929

backpacks filled with
 school supplies

trees planted around the world

277045

trees planted around the world

of trail reconditioned

190 miles

of trail reconditioned

of natural space restored

939 km2

of natural space restored

Impacts & Efforts

Associate Volunteerism

VF associates all over the world make time to volunteer in their local communities. At our Eagle Creek® and Timberland® brands, associates are offered 40 hours of paid time off every year to volunteer for their favorite causes. Many of our brands and our EMEA teams host annual volunteer days when all associates join together to participate in service projects. Since 2014, the EMEA community days have been held in six countries with more than 1,300 associates donating more than 10,500 hours. Across our global business, volunteerism comes in many activities from weekend charity bike rides to all day Earth Day activities.

We celebrate associates who take the time to volunteer on their own time through the VF 100 program, which honors 100 associates company-wide every year who have accumulated the highest number of service hours by donating $1,000 to each winner’s charity of choice via the VF Foundation. Since the VF 100 program’s inception in 2005, more than 1,100 associates have contributed 295,000 hours and more than $1 million has been donated.

Community Donations

VF and our brands frequently provide donations to help those in need. This comes in the form of in-kind donations such as backpacks, shirts, and shoes, and through financial contributions as well as matching VF associate donations.

Every September, associates at our world headquarters in Greensboro, N.C., participate in VF Week, a three-day event comprising projects and activities that serve a range of nonprofits in the community. Associates are encouraged to donate to the United Way with VF guaranteed matching. Since 2011, VF associates and the VF foundation combined have contributed over $3.3 million to the United Way of Greater Greensboro.  

Across all of VF, since 2014, we have donated more than $16 million to support community and charitable organizations around the world. The VF Foundation is an important instrument in our philanthropic endeavors. Established in 2002, the VF Foundation, provides grants exclusively for the arts, community services, educational activities, services to families and children, health care and environmental sustainability. The Foundation provides financial support to qualifying tax-exempt organizations under Section 501(c)(3) of the U.S. Federal Tax Code. The Foundation’s focus will remain on helping others establish and sustain active, healthy and productive lifestyles, and on actions that help to preserve and care for our planet.

Each of our brands choose to give back to their communities in their own unique way.

Community Engagement

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Timberland®: Path of ServiceTM

The Timberland® brand has a rich legacy of supporting global communities, guided by its brand promise to be Earthkeepers. This commitment comes to life through the Path of Service™ associate volunteering program, which celebrated its 25th anniversary with more than 1.2 million hours served and over 9 million trees planted. In addition to offering up to 40 hours of paid time to volunteer in the community, the brand organizes two annual global service days – Earth Day in April and Serv-a-palooza in the Fall – to bring associates together through a number of service activities, from urban greening to helping build homes for families in need.

The North Face®: Explore Fund

VF's The North Face® brand shares its passion for the outdoors with communities through the Explore Fund, which enables people to explore the outdoors and inspires them to care for the environment. The fund provides $500,000 annually in grants to nonprofit organizations to catalyze powerful and creative ways to encourage higher participation in outdoor activities and develop an enduring appreciation of the outdoors. Since 2010, nearly 500 grants have been given totaling more than $2.75 million to groups that work with underserved communities. Additionally, the brand supports organizations such as the Alaska Wilderness League, the Protect Our Winter’s Hot Planet/Cool Athletes climate education program, and The Conservation Alliance, of which it is a founding member.  

Eagle Creek®: Live.Work.Travel

As a tribe of travelers, the Eagle Creek® brand believes that travel has the ability to inspire and enlighten. Led by associates, its Live.Work.Travel™ program encompasses the unique aspects of everything the brand stands for, from community involvement and sustainability practices to its global giving efforts. This includes the Creeker Voluntour Trip Initiative, which encourages associates to travel and give back to the communities they visit by providing a week of paid leave. 

Reef®: Reef We Heart

In 2016, the Reef® ambassadors Victoria Vergara, Mike Lay and Anna Ehrgott and a representative from the brand’s humanitarian outreach programReef We Heart, traveled to Greece to help support educational programs for refugees. The team supported Armando Aid to provide educational programs to refugee communities. An investment from the Reef® brand itself also helped provide new education programs, schools and new materials for two refugee camps, Oinofyta and Ritsona.

Wrangler®: Feed the Land

Roughly 40 percent of the cotton in the Wrangler® brand's products comes from U.S. cotton farms. Empowering the next generation of farmers in the U.S. is core to the brand's business and is why it has been a supporter of Future Farmers of America (FFA) for many years. As part of its support of FFA, the Wrangler® brand initiated a pilot project in 2016 to leverage collaborative training and improvement programs for cotton farmers across the country. This included hosting the first Land Stewardship Conference in collaboration with the North Carolina Chapter of the FFA and the U.S. Department of Agriculture’s National Resources Conservation Service (NRCS). The conference convened approximately 100 high school and college students at its Greensboro, N.C., headquarters in 2017, where attendees learned farming best practices aimed at improving soil health.

Vans®: Sustainable Events

Our Vans® brand doesn't just sponsor the Vans U.S. Open of Surfing, it helps to make it an environmentally sustainable event. The brand works closely with event organizers to set up a comprehensive waste management system to divert 80 percent of the waste from landfills. The event's operations are powered with biofuel, and the Vans® brand helps to offset its overall carbon footprint. Also, the brand supports a number of local nonprofits through event activations and associate volunteerism. The end result is a best-in-class- example of how a major outdoor sporting event can have minimal impact on the environment.

What's Next

We will continue to engage consumers and associates alike in creating movements that generate positive results for the environment and people in need. Further, we will identify even more ways to leverage the VF Foundation to accelerate and amplify our new Made for Change strategy and to promote more sustainable and active lifestyles for our associates and consumers.