Associate Engagement

Meaningful work starts with engaged associates

Our associates are the engine that powers our success. We are a global community bound together by a common set of values and a shared commitment to making a difference in the world. We believe work should provide meaning and a sense of purpose. With nearly 70,000 VF associates, we are a diverse family – in geographies, cultures and perspectives. This diversity brings a rich mix of unique ideas, experience and talent to VF’s business and brands that help ignite innovation and fuel our growth, and inspire us to give back to the communities where we operate.

Impacts & Efforts

We invest in our associates and empower their success through mentoring opportunities, training and ongoing professional development initiatives, wellness programs and community volunteering.

We also encourage and strongly support our associates’ actions to live healthy and active lifestyles, whether that’s participating in outdoor activities on weekends or joining an early morning meditation class. Many of our offices offer wellness programs and easy resources to help associates make healthy lifestyle choices, including onsite gyms, nutritious food options, annual health fairs, free biometric screenings, and local walk/run challenges, for example. We also offer the Be Fit for Life wellness program, which includes a variety of tools and resources to keep them and their families on the path to good health.

VF was named a Top Company for Leaders in North America by the Chief Executive Magazine for our focus on senior leadership mentoring and decision-making support.

VF associates are also encouraged to support their local communities by giving their time, expertise and financial resources to the causes they care about most. Many of our brands offer paid leave to participate in community volunteering opportunities. In fact, our commitment to being Movement Makers means that we create ample volunteerism opportunities for our associates and give them time away from work to lead by example. Our goal is to amass one million volunteer hours amongst our associates by 2025.

We measure the effectiveness of our associate engagement programs through our Voice of the Employee survey. The feedback collected enables us to continuously improve the associate experience at VF and deploy programs that enable us to meet the many needs of our diverse workforce. Additionally, the survey helps us understand how we are doing in terms of associate satisfaction overall. For example, our most recent survey revealed that 88 percent of associates are proud to work for VF and our brands and 80 percent would highly recommend employment at VF to a friend or relative.

Our global workforce is as diverse as the consumers we serve, and we encourage our associates to bring their authentic selves to work every day. Our culture fosters an inclusive environment where all associates are valued and have the ability to contribute to our collective success. We take deliberate actions to integrate a focus on diversity and inclusion across VF through ongoing leadership training as well as through partnerships with outside organizations that hold us accountable for ongoing progress.

In 2016, we proudly joined the Paradigm for Parity Coalition, a call to action by CEOs of major companies to achieve gender parity in corporate leadership positions by 2030. This includes a resolute commitment to minimize unconscious bias, significantly increase the number of women in senior roles, and incorporate measurable targets at every level. The pledge also includes a commitment to communicate progress regularly, base career progress on results and performance instead of presence – and identify high potential women and pair them with sponsors and mentors where possible.

Our Chairman and CEO Steve Rendle also joined CEOs from more than 75 companies to sign the CEO Action for Diversity & Inclusion’s pledge in June 2017 to foster a workplace where diverse perspectives and experiences are welcomed and respected, and where associates feel encouraged to discuss diversity and inclusion. The CEO Action for Diversity & Inclusion represents the largest CEO-driven business commitment to advance workplace diversity and inclusion. 

Many of our efforts have been recognized by others. An example is VF’s distinction as one of the “Best Places to Work for LGBTQ Equality” via the Human Rights Campaign Foundation’s Corporate Equality Index (CEI), a national benchmarking tool on corporate policies and practices pertinent to lesbian, gay, bisexual, transgender and queer employees. VF earned this distinction on the 2017 and 2018 lists. The rigor of this assessment and our score reflects our intentional actions to be an inclusive company that advances LGBTQ workplace equality and non-discriminatory policies, benefits, and practices.

Since 2014, we have led more than 400 leaders in robust diversity and inclusion sessions around the world and created three training and development programs based on where an associate might be in their professional journey and their degree of decision making.

What’s next

We will continue to engage and empower our associates to be purposeful, happy, healthy and inclusive. This includes offering more comprehensive wellness programs, enhanced flexible work policies, customized training on unconscious biases and development programs as well as creating transformative volunteering opportunities for our associates globally. We have a strong foundation of demonstrable success, and we will continue this important work.

Key Performance Data

100

Score VF achieved to be named one of the “Best Places to Work for LGBTQ Equality” by the Human Rights Campaign Foundation

2030

Year by which VF will achieve gender parity in leadership positions in partnership with the Paradigm for Parity Coalition

1M

Associate volunteer hours we strive to amass by 2025