Our Approach and Goals

Becoming Responsible Stewards of the World’s Water

Water stewardship efforts are underway across VF’s manufacturing and product development, but we recognize that they are just a start. Additionally we are developing a company-wide water strategy – from farm to factory to consumer use.

22100VF is working toward developing a comprehensive water strategy by 2016.

Our cotton product Life Cycle Assessments (LCAs) clearly pinpoint the vast amounts of water often required during agricultural processes. Here’s a look at the water used to produce several of our products:



22101Nautica® brand performance deck shirts.

Nautica® Deck Shirt

• A Nautica® brand Deck Shirt typically requires some 1,380 gallons of water over its lifetime.

• Eighty-one percent of that water consumption comes from acquiring materials such as cotton and pre-processing them for the production of the shirt. Each shirt contains 300 grams of cotton that required 1,029 gallons of water to produce, 709 gallons of irrigated water, 275 gallons of rainfall and 45 gallons to dilute fertilizers and pesticides in runoff.

Lee® Jeans (737 L)

• A pair of men’s Lee® brand ReThink Jeans, using BCI cotton, uses just 1,399 gallons of water over its lifetime.

• In contrast, a typical pair of Lee® brand jeans produced in Asia requires upwards of 2,500 gallons of water over the same period.

22102Jeans require a significant amount of water throughout their lifecycle.

The North Face® Plasma Thermal Jacket

• The North Face® brand’s Plasma Thermal Jacket uses 90 gallons of water over its lifetime.

• The majority of this water consumption, 67 percent, occurs during the production of the jacket’s materials (i.e. before assembly and consumer use).

While a number of innovative programs are already in place across VF and our brands, there is still a great deal left to achieve and learn. We are committed to deepening our understanding of our water footprint, in both our direct operations and supply chain. We are also exploring the external factors, including climate change and increasing competition for water supplies, both of which impact the resources we rely on to produce our products.

To craft our water strategy, we will take the same comprehensive, data-driven approach we have applied to energy and carbon reduction. Data gathering efforts are already underway and have shown us where the majority of our water consumption occurs in the supply chain.

Water Reduction, Recycling and Reuse

Water Availability and Health