COMMITTED TO BETTERING OUR COMMUNITIES
VF associates around the world are helping to make their communities stronger. Through our values of honesty, integrity and respect for others, we support the power of people to make positive differences in the lives of others.
VF is often the largest employer in the local community. We recognize the important leadership role we play in this position and believe that our presence can transform the surrounding community into a better place to live and work. This means acting as a good employer, an engaged community citizen and a steward to the local environment. Just one example of this commitment in action is VF’s jeanswear manufacturing facility located in Acanceh, Mexico.
We regard local engagement as an opportunity to contribute to the health and financial well-being of our communities. We know that thriving communities mean thriving employees – and that engaging employees in the places where they live and work contributes to higher levels of job satisfaction. Our associates understand that being an actively engaged local citizen is both good for the community and good for business.
There are many methods we use to engage and give back to communities. Whether through our owned manufacturing and distribution center’s programs, our VF corporate office initiatives or our unique brand efforts, we do not follow any one single recipe for engagement. Our programs are united by a mission to do what matters most to local communities and associates, contributing in a manner that is meaningful and impactful.
VF is committed to hiring and investing in our communities. For instance, when our distribution center in Hackleburg, Alabama was destroyed after a devastating tornado, we rebuilt our facilities so no jobs would be lost.
VF is diligent in ensuring that all local hiring practices are compliant with country labor laws. These include, but are not limited to, the Mexican Labor Law that restricts foreign employment to 5 percent of the total workforce, and the Nicaragua and Honduras Labor Laws where foreign employment is limited to 10 percent. These regulations encompass all associates, including senior management (exempt employees).
SUPPORTING SUPPLIER DIVERSITY
We are committed to ensuring that supplier diversity is an integral part of our strategic sourcing and procurement processes around the world. In fact, our vision is to create an outstanding Supplier Diversity Program which leverages differences in the communities in which we do business. Ultimately, our goal is to employ positive financial stewardship to create a wider pool of competitive suppliers for the goods and services we use.
VF associates across the globe are making a difference in their communities by contributing financial support to programs that match their interests and passions. In 2013, our foundation gave $2 million and VF brands donated more than $10 million to various causes worldwide.
At our brands, community giving is closely aligned with that brand’s culture. Here are just a few examples of what our brands are doing to contribute to meaningful causes:
LEE® AND THE AMERICAN CANCER SOCIETY
Lee® Jeans employees celebrate Lee National Denim Day® in 2006.
Lee® Jeans founded and annually celebrates Lee National Denim Day®, one of the country’s largest single-day fundraisers for breast cancer. On Denim Day®, participants donate $5 or more in exchange for wearing jeans to work. Since its inception in 1996, event participants have raised more than $91 million for the fight against breast cancer. For the third consecutive year, the beneficiary of LeeNational Denim Day is the American Cancer Society®, the largest voluntary health organization in the United States and the leader in the fight to end breast cancer – and all cancers.
EAGLE CREEK® AND KIVA
The Eagle Creek® brand is a proud sponsor of Kiva, an international microfinance nonprofit organization with a mission to connect people through lending to alleviate poverty. Through the Creeker Microloan Program, associates are asked to direct a microloan to a Kiva participant whose need aligns with something the associate is personally passionate about. Associates are further encouraged to reinvest funds as the initial loan is repaid. Since the program began in 2011, Creekers have funded 185 microloans, with 55 added in 2013.
NAUTICA® AND CHARITY: WATER
Nautica® brand associates celebrate World Water Day in San Diego, California.
On World Water Day 2012, the Nautica® brand founded “Give Change to Make Change,” an ambitious fundraising campaign to help bring clean water to people in developing countries. To date, Nautica® customers (both in-store and online) have raised over $1 million to support charity: water in its mission to bring clean and safe drinking water to communities around the world. This money will fund several water projects in Nepal, India, Ethiopia and Malawi and will bring clean water to over 20,000 people. charity: water’s model ensures that 100 percent of the donations made by Nautica® customers go directly to the field to fund water projects.
REEF’S® WE HEART COLLECTION
In 2010, the Reef® brand launched the We Heart Collection, an initiative that pairs Reef’s® design team members with artisans from developing countries to create beautiful handcrafted pieces. Reef® purchases the handmade crafts from artisans and incorporates them into a limited collection, empowering artisans who would otherwise have limited opportunities to earn income, grow their business and build stronger communities. Since the Reef® brand began its partnership with Guatemalan artisans, the brand has employed 141 weavers and bead applique makers and has proudly purchased 11,800 yards of fabric, 3,551 pieces of Guatemalan cords, 4,300 beaded appliques and 8,153 pieces of triangle crochet. Reef® has since developed similar partnerships in Uganda and Togo.
MAJESTIC ATHLETIC® AND ALL-CHILDREN’S HOSPITAL
The Majestic Athletic® brand is a proud sponsor of the St. Petersburg’s (Fla.) All-Children’s Hospital, a nonprofit organization that treats needy children regardless of their ability to pay. Majestic Athletic® has a mission of enabling youth to have memorable moments at play and in life, and All-Children’s Hospital shares in the spirit of this mission. Over the past 13 years, Majestic Athletic® has donated more than $1.5 million to the All-Children’s Hospital, including a record donation of $200,000 through funds raised at the 13th annual Majestic Athletic’s® All-Children’s Hospital Charity Golf Event in 2014. The tournament convened athletes, partner retailers and sports licensing leaders from all the major leagues to collectively show support for the service All-Children’s Hospital provides to children and families.